Take Your Business on the Road with Confidence:
Your Guide to Essential Road-Warrior Marketing Tools
Having the ability to showcase your business anywhere—from bustling trade shows to intimate product demos—is crucial. Having powerful marketing tools at the ready can significantly enhance your outreach and leave a lasting impact on potential clients.
The key to stress-free off-site marketing is to prepare ahead of time. Plan now to create these items long before you pack your suitcase.
Three things to consider when choosing travel-ready marketing tools:
1) Portability and Flexibility
Being able to easily set up an attractive display, so you’re ready to engage clients with portable, meaningful visuals.
2) Convenience
Advances in fabric imaging and lightweight frame components, has yielded a number of innovative and portable display systems. Let us show you what’s possible!
3) Making an Impression
To catch your audience’s attention with maximum impact, incorporate bold, high-resolution images that capture attention with brief, compelling text to encourage engagement. Allow us to help you Incorporate your brand’s colors and logo consistently to create a cohesive, professional look.
Are Trade Shows Part of Your Marketing Strategy? You’re not alone!
Forty percent of business-to-business marketing budgets are allocated to trade shows because they allow businesses direct access to decision-makers and a concentrated audience interested in their specific industry or sector. In addition, 72% of exhibitors attend trade shows to garner new leads, and 83% attend to increase their sales.
When you’re exhibiting, we've got your marketing tools covered! From banners to brochures, you’ll be able to make a lasting impression wherever you go.
Here’s a list of items you may want to invest in now to prepare you to easily take your message on the road this year.
Large-Format Graphics:
- Banners: Capture attention with vibrant, large-scale banners that showcase your brand message and key offerings. Did you know that studies show attendees spend an average of 3-5 seconds looking at a tradeshow booth? An eye-catching hi-res graphic with a clear value proposition can grab attention and spark interest in those crucial first seconds.
- Pop-Up Displays: Easy to transport and assemble, pop-up displays create a professional backdrop for presentations and demonstrations. According to the Portable and Modular Display Association (PMDA), pop-up displays are the most widely used exhibit type at trade shows, accounting for over 60% of booths. Their versatility and ease of use make them a popular choice for businesses of all sizes.
- Table Throws: Elevate your trade show booth or presentation table with a custom-designed table throw that reinforces your brand identity. A well-designed table throw can increase brand recall by up to 80% according to a study by the Promotional Products Association International (PPAI).
- Floor Graphics: Transform high-traffic areas into marketing opportunities with eye-catching floor decals that grab attention from all angles. Floor graphics can be particularly effective in retail settings, where they can highlight promotions or direct customers towards specific products.
Small-Format Marketing Materials:
- Brochures: Provide potential clients with detailed information about your products or services in a convenient, portable format. Brochures remain a valuable tool for lead generation, with studies showing that 63% of trade show attendees take brochures with them [Source: Center for Exhibition Industry Research (CEIR)].
- Flyers: Announce upcoming events, promotions, or special offers with high-quality flyers that are easy to distribute. Flyers can be a cost-effective way to reach a broad audience, particularly for local events or promotions.
- Postcards: Leave a lasting impression with eye-catching postcards that showcase your brand and key contact information. Postcards boast a high response rate compared to other marketing methods, with an average response rate of 4.25% [Source: Direct Marketing Association (DMA)].
Invest in impactful marketing materials that will help your business shine on the road. Contact us today to discuss your specific requirements and explore how we can be your trusted printing partner. We offer a wide range of customization options and expert advice to ensure your marketing materials leave a lasting impression.