Maximize the Impact of Your Storefront with Custom Graphics and Signage from Cushing.
For retail store owners, a well-designed storefront is more than just a sign with your name on it—it’s your brand’s first impression. But for many small businesses, updating or revamping storefront signage can feel like a heavy lift. Between the cost, the permanence of the decision, and the intimidation factor of not knowing where to start, many businesses put off making the change, potentially missing out on increased foot traffic and sales. But here’s the good news: investing in high-quality storefront windows and signage is one of the best decisions you can make for your business.
The ROI of Storefront Design:
Why It’s Worth the Investment
It’s easy to think of signage as just an expense, but data shows that it’s actually a powerful investment. According to the International Sign Association (ISA), 68% of consumers believe that a store’s signage reflects the quality of its products or services. Furthermore, 76% of consumers said they entered a store they had never visited before based solely on its signage. A bold, professional storefront can increase your foot traffic and ultimately boost your revenue.
While the upfront cost of new signage might feel significant, it’s important to think about the long-term ROI. A one-time investment in high-quality, durable signage can continue to attract customers for years to come, making it a smart financial decision for any retail business.
For many small business owners, the idea of tackling a storefront redesign can feel overwhelming. You might be asking yourself, “Where do I start? How do I even design a sign?” That’s where Cushing comes in.
Sepia Studio: Your In-House Design Partner
Cushing Co doesn’t just print and install your signage—we help bring your ideas to life. Our in-house design department, Sepia Studio, specializes in working with retailers to take their initial concepts and transform them into eye-catching, high-impact graphics. Whether you have a design in mind or are starting from scratch, our team can help guide you through every step of the process, from idea generation to final artwork for production.
We’ve worked with well-known brands like Garrett Popcorn to create standout storefront graphics that reflect their unique brand identities. These custom-designed window graphics and dimensional signs helped these businesses capture attention, build their brand, and increase foot traffic—all without the stress of figuring out the design and production process alone.
When you choose Cushing for your storefront signage, you’re not just getting a sign—you’re getting a partner. Here’s why our clients choose us:
If you’re ready to refresh your storefront and create a lasting impression, now’s the time to reach out. Contact us today, and let’s start planning how we can transform your storefront with custom graphics and dimensional signage. With Cushing's expertise and the support of our in-house design team, we’ll take the stress out of the process so you can focus on running your business.