Located in Chicago, Contemporary OB/GYN provides high quality, patient-centered women’s health care. Led by Owner and Medical Director Dr. Mia Layne, the practice believes in three core values: integrity, compassion, and excellence. The doors opened in December 2020.
While interiors were a welcome retreat for patients, bare storefront windows made the waiting area easy to see from the street and generic.
Dr. Layne had a rough vision for window film design that needed professional perspective. Busy with her practice and moving to a new office, she did not have the time or internal resources. After researching Cushing, she connected with print consultant Matthew Cushing, who scheduled a brainstorming session with Sepia Studio’s lead creatives. It became clear Contemporary OB/GYN had a turnkey project that included design, print and installation.
Underwhelmed, Dr. Layne realized it was time to hand the creative reigns to the team.
She told the Sepia team to run with their ideas for the exterior signage.
Facility windows promote the Contemporary OB/GYN brand without compromising patient privacy. The frosted film was designed to allow privacy of the guests while seated in the waiting room, but visual clarity higher up the window for the receptionist and those standing inside to be able to see out to the street.
Sepia Studio also created building numbers in a super-graphic style above the door inside the entrance alcove.