Get more bang for your marketing buck.
Four Powerful and Cost-Effective Marketing Solutions for Today's Business Climate.
Business owners have grappled with significant inflation and rising costs, especially since the pandemic. Recent data highlights that 71% of small business owners reported a minimum 20% increase in the costs of supplies and services, with some facing increases as high as 50%. To manage these costs, 89% of small businesses have had to raise their prices, with almost half increasing prices by more than 20% Business.org, U.S. Chamber of Commerce.
Rising labor costs exacerbate this situation as businesses try to attract and retain talent in a competitive market. For example, many companies have increased wages by up to 15-20%, driven by inflation and labor shortages U.S. Chamber of Commerce.
When every penny counts, smart marketing investments can make a significant difference. But, how can business owners achieve this with tight budgets? Here are four cost-effective marketing options that can make a big impact without breaking the bank: vehicle wraps, window graphics, banners, and digital printing.
- Vehicle Wraps
Vehicle wraps are a powerful advertising tool that offers extensive visibility and valuable ROI. A study by the Outdoor Advertising Association of America (OAAA) revealed that vehicle wraps can generate between 30,000 and 70,000 impressions per day, depending on location and time spent on the road. This makes vehicle wraps one of the most cost-effective advertising options, with a cost-per-thousand impressions as low as $0.35. The ability to consistently reach such a large audience daily, combined with high recall rates (around 97% of people remember seeing a vehicle wrap), positions it as a highly effective tool for brand awareness. World Metrics And it's not just for cars—trucks, trailers, and even golf carts can be wrapped to enhance your brand's visibility.
- Window Graphics
Window graphics are an excellent way to maximize the use of your storefront. These graphics not only carry your marketing messages but also reinforce your brand and create a sense of place. Once installed, they remain bright and bold for a number of seasons, giving you long-term use for your investment. They can be used to display promotions new products, or enhance the aesthetic appeal of your business. With such high ROI and versatility, window graphics are a smart marketing tool for any business.
- Banners
Vinyl banners are durable and can last for years, making them ideal for recurring or annual promotions. For short-term use, consider banners printed on Tyvek. These are affordable, lightweight, and extremely water-resistant when printed with a solid-toner gel printer. At 30” tall, they are perfect for interior applications and even suitable for short-term exterior use.
- Digital Printing
Digital printing offers the flexibility of quick turnaround times and the ability to print short runs. This means you can print only what you need, reducing storage hassles and avoiding outdated materials. Digital printing is perfect for promotional materials, posters, and any other marketing collateral you may need.
Ready to get more value from your marketing budget? Let’s Talk!
Each of these options offers unique benefits that can help you attract and retain customers while keeping costs under control. From graphic design through printing and installation, Cushing specializes in providing innovative graphic solutions tailored to your business needs and marketing budget.
Contact us today to learn how we can help you boost your business with cost-effective marketing strategies!
COMMENTS