
DIRECT MAIL MARKETING
DIRECT MAIL MARKETING
CUT THROUGH THE DIGITAL NOISE AND REACH YOUR AUDIENCE
More Custom Services...
In today’s digital world, inboxes are overflowing, and online ads are easily ignored—but direct mail marketing delivers a tangible, personalized experience that stands out. A well-crafted mailer puts your brand directly in the hands of potential customers, making it a powerful tool for generating leads, increasing sales, and driving engagement. Whether you’re sending postcards, brochures, flyers, or personalized letters, Cushing’s high-quality direct mail printing and mailing services ensure your message makes an impact.
With a targeted mailing list and personalized content, direct mail helps you connect with the right audience at the right time. We offer advanced variable data printing (VDP) and personalized URLs (PURLs) to customize each piece and track recipient engagement in real-time—so you can measure results and optimize future campaigns.
Variable Data Guidelines
Download the Cushing Variable Data Guidelines sheet to format your excel file data. Use the form to assist with your next direct mailer contact list or any file where text varies.
Your calls and questions are always welcome.
Direct mail is an underrated way to reach customers.
WE ALL HAVE DIGITAL FATIGUE THESE DAYS – YES, MANY OF US ARE GLUED TO OUR PHONES. DOESN’T MEAN THE MASSIVE AMOUNT OF ADVERTISING IS INFLUENCING CONSUMERS!
PERSONALIZE THE MESSAGE
Are you interested in keeping your services in front of potential clients? Try direct mail marketing and learn how you can personalize the message. Cushing can add PURL’s to your mailers that will allow you to track their activity in real-time and measure the results of your piece.

USE OUR NEW DIRECT MAIL GUIDE
CLICK THE IMAGE TO SEE THE GUIDE. OR CLICK THE BUTTON.

“WORKING WITH CUSHING IS ALWAYS A POSITIVE EXPERIENCE. THEIR TEAM HAS ASSISTED US WITH DIRECT MAIL CAMPAIGNS AND OTHER PROJECTS. JOSETTE IS A PLEASURE TO WORK WITH!”
CMK Companies


TARGETED DIRECT MAIL SERVICES
From reaching automotive prospects in Chicago to connecting with commercial real estate companies in California, we offer targeted direct mail services that fit your budget. We’ll make sure:
- Your mailer looks great, popping with color and clear messaging
- We’ll help you build an up-to-date contact list
- It reaches your prospect (or customer) on time for that special event, product launch or promotion.
CUSTOMIZED MAILINGS. INCREASED RESULTS.
We know there are many direct mail companies in the Chicago area. We hope you choose Cushing because we want to see your campaign succeed. No matter if you need a custom printed piece or assistance determining the right zip codes to target, Cushing provides all-inclusive solutions to meet your needs.


HOW WE CAN ASSIST
- Mailing list generation (and data cleansing)
- Design assistance and collateral printing
- Post office tracking, mailing fulfillment
- Enhanced multi-channel marketing services
- Linking PURL’s to your website
- Tracking activity from your call-to-action
- Consultation on campaign content and outreach (including surveys)

“CUSHING MADE IT EASY TO SEND VARIABLE IMAGE POSTCARDS. ALL OF THE STAFF ARE FRIENDLY AND MAKE ME FEEL COMFORTABLE GIVING THEM MY WORK EVERY WEEK. I TRIED SEVERAL OTHER COMPANIES FOR MY VARIABLE IMAGE POSTCARDS AND CUSHING’S EASE OF ORDERING AND ATTENTION TO DETAIL MADE IT EASY TO CHOOSE CUSHING AS MY PREFERRED VARIABLE IMAGE VENDOR.”
CAMPAIGN MAILER IDEAS
Are you interested in trying a new outreach but not positive where to start? Here are some ideas to consider:
- New product launch – try a brochure
- Inform customers of a new location – postcards work great
- Direct prospects to a personalized URL (PURL) to download exclusive content
- Ask potential customers to participate in a survey
- Invite clients to attend a special event or visit your trade show booth
- Send product samples in a tri-fold brochure
