POP, or ‘point-of-purchase’ printing is informational signage used in retail stores, vendor tables at festivals or trade show materials. The term originated as POP because point-of-purchase signage started at checkout lanes or cash registers as displays (the literal point-of-purchase.) You might experience some type of POP signage in your daily life, from retail shops and hotels to gas stations.
“Cushing has assisted Bucketfeet with all types of printed material, from point of purchase and trade show booths, to company catalogues and posters. Their team is helpful and responsive. If you need printing assistance, give them a call. ”
Strategically display your marketing message to attract consumer attention at the point of purchase. POP printing goes beyond just printing signage; Encourage customers to interact.
- QR Codes to encourage customers to scan for product or service details
- SMS text offer – customers text for a special offer
- Your customer visits a vanity url to immediately receive a coupon
“Everything was beautiful! They were really happy with the placeholders! Thank you and your team so much for making that happen! WE'RE SUPER HAPPY! Very happy to work with a local, Chicago vendor and the Cushing team just gets it.”
We covered how point of purchase displays help reach consumers at the critical sales moment. Now that you have the undivided attention of your customer, here are some marketing ideas you can promote through POP:
- Upcoming events
- Encourage email newsletter opt-ins
- Advertise in-store specials
Pop signage and displays are an effective way to keep them thinking about your brand before (and after) checking out!
“At Cushing, they understand the [client's] needs and combine the rare ability to bring to every project a fresh and creative eye while never losing sight of the overall business objectives. Cushing not only strive[s] for the perfect interaction, they achieve it, consistently.”
