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Discovery USA

The Décor team discovers how much of an impact walls can make.

BETTER THE WORLD (AND WALLS!)

Better the World (and Walls!)

With an emphasis on rare diseases and emerging companies, Discovery USA builds purpose-driven brands for specialty pharmaceutical companies. Located in Philadelphia and Chicago, Cushing recently assisted with their growing Merchandise Mart location’s office graphics. From a vinyl cut sign letting visitors know they have arrived to custom wall graphics encouraging team members to discover each corner of their workspace, the installation does more than turn heads.

Discovery USA Installation Photos

Word Wall Graphic Discovery USA
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Wall Graphic Wide Image Down Hall
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Team Wall Graphics in Front of Design
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Discovery USA Vinyl Graphics
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Discovery USA Vinyl Graphics
Discovery USA Vinyl Graphics

Uncover Creativity

T.J. Cimfel, VP and Group Creative Director, has been with Discovery USA since the organization’s first days (and has over sixteen years’ experience on the creative side of healthcare.) His team saw more in their walls than drywall and paint. While there was not a specific event or function, a branding opportunity was bubbling beneath the surface (of the walls!).

Discovery USA Courage Wall Graphic Conference Room
Message
“OUR OFFICE SPACE IS AN OPPORTUNITY TO WEAR OUR CULTURE ON OUR SLEEVE. THAT’S WHY WE CHOSE TO INCORPORATE OUR VALUES THROUGHOUT THE SPACE, INCLUDING OUR FIVE CONFERENCE ROOMS—EACH OF WHICH GOT THEMED ACCORDINGLY.”
T.J. CIMFEL, VICE PRESIDENT AND GROUP CREATIVE DIRECTOR,
T.J. CIMFEL, VICE PRESIDENT AND GROUP CREATIVE DIRECTOR, Discovery USA
Discovery USA Team Photo With Their Wall Graphics Installation

Team USA

Enter the Fab Five: an in-house wall décor team selected to spearhead the office branding installation.

Pictured to the left: Jeff Baxa, Jennifer McArdle, Stacy Stonecipher, Judith Orr and rounding out the dedicated décor players: T.J. Cimfel. More elements of this installation are below.

Visions of Vinyl

Throughout the space, office columns are wrapped with graphics conveying company messages and values.

Graphics complement office branding and team members have positive messages to see at all angles.

Visions of Vinyl Discovery USA
CONFERENCE ROOMS ARE THEMED WITH A VALUE WHICH THE ENTIRE COMPANY SHARES.

Conference rooms are themed with a value which the entire company shares.

Work spaces nurture ideas, brainstorms and provide a private space for conference calls. Colorful and creative, they brighten each room.

Conference Room Wall Graphics Gallery

Up Close Wall Graphic Transparency Discovery USA
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Conference Room Graphics Transparency Discovery USA
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Conference Room Graphics Discovery USA Two
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Conference Room Graphics Discovery USA One
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Magnificent Messaging

A positive message which drives all efforts at Discovery USA.

What more can we say?

Better The World Wall Graphic

Creative Challenge - The Right Solution

When vinyl did not match the wall color exactly as planned, Cushing was there to troubleshoot and replace with a closer color to match. Overlaps of dark vinyl had light edges exposed and Cimfel notes: Cushing darkened the edges onsite.

Message
“The Cushing team was very helpful in answering any questions and always very prompt in their response.”
T.J. Cimfel, Vice President and Group Creative Director

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