What's the Gameplan?

Gameplan Creative, LLC is a CLIO sports award-winning branding agency with a reputation of providing innovative creative identity solutions. From ushering in the Golden Age of NBA Identity Systems in the 1990s to leaving today’s stadium fans breathless with eye-popping state-of-the-art video board and LED animations, their creative solutions have revolutionized sports design and are considered by many to be industry best practices.

? GO WOLFPACK!

On the market for a graphics solutions provider for current and future projects, Gameplan Creative came across Cushing. Located just blocks away from Gameplan’s River North office headquarters, Tom O’Grady, Founder and Chief Creative Officer, and his team stopped in to learn more about the array of services Cushing provides. Previously VP, Global Creative Director for the National Basketball Association, O’Grady was looking to partner with a company as detail-oriented as he is.

Howling Wolf

After extensive site surveys and some back and forth questions and adjustments, the Cushing team got to work producing graphics that would fulfill Gameplan Creative’s vision for the space. “Cushing provided a clear plan of how they wanted to execute the project and executed without any on the fly changes or deviations from the original plan,” said O’Grady.

Several graphics were installed in the locker room space. Wall graphics including inspirational quotes and the school’s logo are displayed above players’ shared space. A door graphic depicting the school’s front gate gives players a taste of their home turf from a mile away.

“The end result was excellent,” says O’Grady, “Our client was very pleased with the final outcome and the overall graphics and installation went very smoothly.”