marketing collateral
capturing (and keeping!) their attention
We know you want to pack a punch – short run marketing collateral is how
“Marketing Collateral” is any branded stationery or small format materials that help you show the world who you are, how you do the thing you do, and ways for people to connect back to you. It’s the tangible thing you mail, handout, stick to boxes, hang on shelves, tuck into a napkin, and leave behind.
letterhead, envelopes, and thank you cards
This is your core need – how you communicate internally and externally with the outside world. It says who you are, what you do, and where you’re located – in some instances it says how gracious you are, or witty, or funny, or serious. We can help you make sure it all speaks the same language and oozes your brand no matter who’s hands it ends up in. And thank you cards? We are huge fans and still believe that these can make an emotional impact that solidifies your business relationships.
even the most persuasive marketing copy falls flat without thoughtful design. does your marketing collateral stand out or end up in the recycling bin? we’ll help you bridge the gap from copy to creative.
business Cards
The business card is the home base of your marketing collateral, a tiny representation of who you are and what you do. It needs to say it all in one 3.5” x 2” card. Our tip is to consider the backside – double the content, double the fun. Use the backside of your card for more real estate – most folks would use it as an opportunity to display their logo, front and center.
menus and posters
Not only can we help the food service industry design delicious interior branding, we offer services to keep patrons coming back, creatively encourage newsletter sign-ups, and promote specials and new menu items. Your menu is an extension of your services, and the most often thing that customers interact with. We can help you infuse your menu with some of the same creativity used in your cooking.
Posters have such a widespread audience that we don’t even need to tell you how valuable they can be. You need well-designed posters. That’s it.
Brochures, Flyers and Pitch Books
Whether you hand a customer a flyer or drop a brochure in the mail, let’s create a design that cuts through the clutter. Strategically use materials in presentations and sales meetings.
you are the who, marketing collateral is the how
A huge part of who you are starts with your branding, and marketing collateral is a big, big part of how you get yourself into the world. Many companies – from startups to Fortune 500’s – use marketing collateral to arm their employees with the tools to sell, network, promote, and connect. In a world that is very digital, we are still fans of the touch, the feel of small format print materials; something about the tactile nature of ink on paper brings us back to a place that is familiar. This same feeling is why marketing collateral continues to be a top priority for many companies who are looking to boost their brand awareness.