
PARETO INTELLIGENCE
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Pareto Intelligence
Healthcare Analytics firms chooses Cushing for office branding to match their company personality.
Sales Project Manager: Erik Reczek
Installation Project Manager: Julia Kaufman
Color Digital Operator: Daniel Zuniga
Customer Service Hero: Matt Hausler
Writer and Photos: Jon Davis
Portfolio Details
Client: Pareto IntelligencePareto Intelligence is a leading healthcare technology company modernizing the way health plans and providers succeed in value-based care. We deliver analytics, technology and advisory solutions to help our clients achieve complete and accurate revenue, communicate critical patient information seamlessly, activate clinical and claims data, and make more informed strategic decisions. Our solutions are supported by proprietary algorithms, predictive models, and advanced data science that have analyzed over $100 billion in claims and medical costs, with over 50 million healthcare lives touched. Through this, Pareto demystifies complex healthcare data and delivers actionable insights to improve outcomes.

Branded office environments improve employee retention, support recruiting, and foster teambuilding.
It is an opportunity to showcase company values, a shared mission, and in many cases (like this client spotlight) capture the personality of an organization!

WHAT TYPE OF WORK WAS COMPLETED?
A mix of wall graphics, office window decals and privacy frosting in the conference room, in Pareto’s new River North office space.
Separately, Cushing assisted with trade show graphics after the new office work finished.

WHO PUSHED THE PARETO INTELLIGENCE PROJECT FORWARD?
Bre Bush manages marketing and content strategy at this solutions firm. She joined the team in 2017 as a Business Development Analyst before heading up marketing. Bre previously worked at a healthcare advertising agency.
Connection to Cushing?

“MY COLLEAGUE TAMMY ALLEN HAD A CONNECTION VIA LINKEDIN AT CUSHING THAT INVITED HER TO A MARKETING LUNCH AND LEARN A FEW YEARS AGO. WHEN SHE JOINED OUR TEAM LAST AUGUST, AND STARTED DOING SOME REALLY GREAT AND INTERESTING WORK FOR US, SHE SUGGESTED PARTNERING WITH CUSHING FOR OUR PRINTING NEEDS.”
GRAPHIC GOALS
BRE SHARED SOME PROJECT GOALS OF THIS NEW OFFICE INSTALLATION

“ULTIMATELY, WE WANTED EMPLOYEES TO FEEL PRIDE IN THEIR WORKPLACE. TO CREATE AN ENVIRONMENT THAT MADE THEM EXCITED TO COME TO WORK. THESE GRAPHICS NEEDED TO REFLECT THE PERSONALITY OF OUR TEAM AND COMPANY, WHILE INSTILLING A SENSE OF OWNERSHIP IN THE SPACE, LIKE IT IS OUR HOME.”

“CUSHING WAS THE FIRST COMPANY I HAVE USED FOR WALL DECALS, AND I WON’T BE USING ANYONE ELSE! THE PRINT QUALITY WAS FANTASTIC AND THE INSTALLATION WAS QUICK AND PAINLESS. THEY WERE EXTREMELY PATIENT AND FLEXIBLE WITH OUR CHAOTIC SCHEDULE, AND THEY REMAINED ATTENTIVE AND ENGAGED THROUGHOUT THE ENTIRE PROCESS. OUR ENTIRE COMPANY WAS BLOWN AWAY WITH THE WORK. IT WAS A PLEASURE WORKING WITH THEM AND WE LOOK FORWARD TO FUTURE PROJECTS!”

THE PATH TO PARETO INTELLIGENCE

“MY COLLEAGUE TAMMY ALLEN HAD A CONNECTION VIA LINKEDIN AT CUSHING THAT INVITED HER TO A MARKETING LUNCH AND LEARN A FEW YEARS AGO. WHEN SHE JOINED OUR TEAM LAST AUGUST, AND STARTED DOING SOME REALLY GREAT AND INTERESTING WORK FOR US, SHE SUGGESTED PARTNERING WITH CUSHING FOR OUR PRINTING NEEDS.”
Wall graphics are installed with a 3M Textured Adhesive Vinyl. The floor path is 3M IJ180C.





Step into Café Pareto.
To brighten the breakroom, a large wall decal combines the Pareto Intelligence logo with the feel of a sidewalk café. It has already served as a backdrop for team photos! The material to make the space feel inviting, and kitchen wall look delicious? Installers used a 3M IJ180C vinyl.





COLUMNS & INDIVIDUAL WINDOWS
Throughout the space, columns include printed patterns to playfully fit the Pareto Intelligence Brand.
A similar design graces individual offices and private work areas too. Glass door graphics and the creative columns were accomplished with a 3M IJ180C material.
Questions for your potential project? We welcome the opportunity to assist! Contact the Cushing team!





FROSTING ON THE CAKE
Frosted decals of the Chicago skyline adorn conference room windows. It creates a discreet space for meetings, complete with an ode to Chi-Town roots. Decals were created with 3M Dusted Crystal and custom cut on the Zund.

“THANKS AGAIN TO PATRICK WHO RECOMMENDED WE DO A CHICAGO SKYLINE ON THE WINDOW OF ONE OF OUR CONFERENCE ROOMS. OUR GRAPHIC DESIGNER, TAMMY, DESIGNED IT, AND CUSHING PRINTED AND INSTALLED IT—IT’S BEEN A HUGE HIT WITH OUR EMPLOYEES AND GUESTS ALIKE!”






OVERALL EXPERIENCE?
Minor challenges with measurements and sheet size for the conference room privacy screen we’re quickly resolved. The Cushing team was super flexible, very prompt at correcting and visited immediately to correct the installation.

“THERE WERE SOME CHALLENGES WITH INSTALLATION, BUT IT DIDN’T CAUSE ANY ISSUES FOR US. ERIK WAS (AND IS) ALWAYS VERY QUICK TO RESPOND AND FLEXIBLE WITH OUR NEEDS.”




POWERFUL INTERNAL PROMOTION
ACCORDING TO BRE, THE GRAPHICS HAVE BEEN A HIT! EVERYONE LOVES THE WALL DECALS AROUND THE OFFICE. BRE WAS ALSO KIND ENOUGH TO SHARE THIS FANTASTIC FEEDBACK FROM PARETO’S COMPANY PRESIDENT:
